Implementing use cases in marketing, reporting, e-commerce and automation
Between “we should do something with AI” and a tool that runs reliably every day lies integration work: interfaces, data quality, permissions, edge cases. I take on that work – from first idea to production.
In detail
Copy, product descriptions and campaign variants in your tone of voice, multilingual and with an approval step. Plus analysis of which content actually drives enquiries – including search engine optimisation as I have implemented it for my own websites.
Automated reporting pipelines for finance and sales data: data is pulled from source systems, validated and turned into a readable report – instead of being copied into spreadsheets by hand every month.
AI-supported customer segmentation, dynamic pricing logic and product data management. My background is in e-commerce pricing and reporting – that experience goes straight into implementation.
AI agents that read receipts, triage emails or reconcile data between systems – with logging, escalation when unsure and a clear boundary of what they may do on their own.
Process
Pick one application with measurable value.
Check interfaces, data quality and data protection.
Implement, test and sign off with real cases.
Monitor, document and hand over to your team.
From practice
6
tax forms prepared automatically
In-house project (internal tool)
An in-house, AI-supported bookkeeping system for a Spanish S.L.: reading receipts, classifying them by chart of accounts, reconciling the bank and preparing tax returns.
99.9%
cache hit rate in conversation
Prototype
A personal language coach where you simply talk freely – the learning logic runs invisibly in the background.
FAQ
Data protection is part of the design: we agree upfront which data a model may see, use EU hosting and providers with data processing agreements where possible, and log access.
It depends on the use case. I work with models from Anthropic (Claude), OpenAI and Google, among others, and choose based on quality, cost and data protection requirements.
More services
In a no-obligation first call we look at how your business runs today and identify the two or three places where AI pays for itself fastest.